Enticing Travellers ‘Down Under’ with Virtual Reality

While still a relatively new concept with Australia, virtual reality is quickly becoming a necessary marketing tool for tourism operators, as evidenced by Tourism Australia’s new VR platform.

Offering travellers a very real glimpse into our unique attractions and experiences through virtual reality and 360-degree photos, Tourism Australia’s Managing Director John O’Sullivan believes all the investment in this new technology is very worthwhile.

We’ve used technology to put Australia in the hands of consumers, travel agents, and our industry.

We have about 22 trainers in core markets around the world who talk to and train travel agents, and they’re now able to show them a piece of Australia like they’ve never been able to before. They can swim with sea lions at Boston Bay and Port Lincoln or whale sharks in Ningaloo, or they can be on Sydney Harbour.

In markets like China, where VR is becoming more mainstream, frankly, the investment has more than paid for itself because we can tell our story in a different way. We’ve used these technologies heavily in China, and it’s no secret that we’ve seen an accompanying rise in its preference as a destination.

With a 64% increase in engagement following their commencement of virtual reality technology, it seems the future of tourism is already here. Are you ready to get on board?